Gaming in Holland Brand & Market Monitor (+other countries) 

The Gaming in Holland Brand & Market Monitor, developed by Sherloq Market Research & Gaming in Holland, is the largest and most comprehensive brand monitor about online gambling and betting in the Dutch market. Recently Sherloq also started in other countries with a similar setup.

The Gaming in Holland Monitor (2000+ respondents) enables participating operators to track the development of the Dutch remote gambling market and the position of their brand within a changing competitive field.

The current situation is that around 180 operators are willing to apply for a remote license to operate in the Dutch market. 

We expect that the market entry of several major operators will lead to significant and structural shifts in brand awareness and appreciation over the coming years. The Gaming in Holland Brand & Market Monitor is THE way to keep track of these developments.

Gaming in Holland Brand & Market Monitor

ASSOCUATIONS AND GAMBLING BETTING BEHAVIOR 

  • Associations towards online gambling and betting (positive and negative)
  • Statements about online gambling
  • Frequency of online gambling activity in the past 12 months specified by gambling type
  • Online accounts: Amount of accounts / favorite account
  • Switch behavior
  • Monthly spendings0

BRANDFUNNEL

  • Top of mind awareness
  • (un)aided awareness
  • Advertising awareness
  • Image statements
  • Consideration + preference

The results of the Gaming in Holland market survey will offer an insightful baseline measurement of brand awareness, brand consideration, brand preference, as well as general attitudes toward gambling and betting in the specific market. Follow-up surveys will be conducted quarterly.  

For more information, please email Hans de Jong at hans@sherloq.nl